About

Scrappy. Legendary. Still building.

Innovation Collective started in 2013 in Coeur d'Alene, Idaho with a simple bet: if you unleash the creator in everyone, the economy follows. Thirteen years later, the bet keeps paying off, from a lake town in North Idaho to the world's largest maker campus in Nevada.

The Operating Framework

The Magic 3.

The repeatable engine behind every transformation, from BETTER.

1

BETTER Story

A narrative built on the real strengths of your people and place, aimed at real industry needs, with genuine buy-in from the whole community.

2

Success Showcase

Celebrating wins relentlessly, inside the community and out to the world, so momentum compounds instead of fading.

3

Sustained Support

Telling that story to regional, national, and global stakeholders to align long-term support, partners, and investment.

= Confidence · Credibility · Capital
2013 → Today

Getting better by the day.

2013

Founded in Coeur d'Alene. Recurring gatherings turn neighbors into a founder community.

2014

Robotics goes regional. Think Big at NIC. A robotics MOU with Kootenai Health, Jobs Plus, and U of Idaho. A Tokyo robotics professor joins.

2016

The Den. A 25-years-vacant Elks building becomes the 34,000 ft² Innovation Den. 50+ companies eventually call it home.

2018

Statewide. 40+ startups and $34M deployed. Inspire Idaho launches free tech education across five cities with U of Idaho and Apple's curriculum.

2025

Global. Build_ active in 62 cities across six continents. Coeur d'Alene is the blueprint.

2026

World's largest. Nevada designates the Oddie campus. Build Nevada launches with a pathway to $112.9M. CdA ranks #7 best-performing small city.

The Book

BETTER.

BETTER: How to Build Creative Communities That Transform the World is founder Nick Smoot's field guide to the method: the culture-first thesis, social capital as economic infrastructure, The Magic 3, and the full Coeur d'Alene story.

Read it, then come argue with us about it. We love that.

Thirteen years in. Just warming up.

If our story sounds like the beginning of your community's story, let's talk.